Falcão
Complete website redesign for Falcão Auto Peças, a company specialized in vehicle dismantling and automotive reuse. The challenge was to modernize its digital presence without losing brand recognition, turning a segment usually associated with poorly crafted visual experiences into communication that feels technical, organized, trustworthy and contemporary. From concept to implementation, I developed the visual direction, experience, interface and front-end. The site combines the falcon as a symbol of vision, precision and agility with a visual narrative inspired by the dismantling process and the second life of parts, using 3D illustrations and motion design to give the experience a distinct personality. The solution also includes a Sanity-managed area for vehicles destined for dismantling, with individual pages structured to support administration, discovery and SEO.
An aging website, and a stock that was hard to find
Falcão Auto Peças already had a digital presence. The old website had done its job for many years: making it clear the company existed, showing contact details and giving some access to stock. Over time, it stopped keeping up with what the business had become: a licensed vehicle dismantling center, with two locations, a living catalog and customers who arrive looking for a specific car in order to ask about parts. The problem was not only visual. Anyone looking for a vehicle had to work too hard to reach it. The listing did not help filter by make, year or location, and the homepage did not make clear what Falcão does best: provenance, technical service and an organized stock. The redesign needed to modernize the presence without erasing brand recognition, and to turn car search into the shortest path between a need and the team’s WhatsApp.
Challenges
- A website that had been live for many years and still carried the brand recognition
- A living vehicle catalog that was hard to scan without search and filters
- A segment with few references of a well-resolved digital experience
Responsibilities
- Visual direction
- Experience and interface
- Front-end
- Vehicle catalog modeling in Sanity
Goals
Modernize the digital presence without losing brand recognition
Make car search the main path to the part
Give the team a manageable catalog, with a dedicated page for each vehicle
My role
I led the project from concept to implementation: visual direction, experience, interface and front-end. I shaped the homepage as a restatement of the operation, designed search and the vehicle listing as the site’s main product, and structured the catalog in Sanity so the team could publish an individual page for each vehicle, with administration, discovery and SEO in the same flow.
How do you modernize a website that had been live for many years without losing brand recognition?
Problem
The old website had done its job, but the visual communication and content hierarchy no longer represented the operation. In a segment associated with poorly crafted experiences, Falcão needed to look as technical and organized as the work in the yard, without looking like a different company.
How we solved it
I treated the homepage as a restatement, not a restart. I kept the falcon as a symbol of vision, precision and agility, and used dismantling and the second life of parts as the visual narrative. Search by make or model appears early, stock shows up in cards with a photo and essential data, and the rest of the page explains provenance, locations and the path to WhatsApp.
The first screen started answering three questions at once: who Falcão is, what it does, and how to find a car in stock.
How do you make car search the shortest path to the part?
Problem
Checking stock depended too much on already knowing the site or on calling. Without useful filters, finding a vehicle by make, model, year, fuel type or location became a long path through a catalog that changes all the time.
How we solved it
I redesigned the vehicles area as a searchable catalog. Text search sits alongside filters for make, year, location and fuel type. Each vehicle got its own page, fed by Sanity, so the team can keep stock up to date and Google can index specific models.
Anyone who arrives with a car in mind can filter, compare and open WhatsApp from the right vehicle, instead of scanning a generic list.
Qualitative Impact
The homepage makes the service clear and leads straight to search by make or model.
The vehicle listing can now be filtered by make, year, location and fuel type.
The catalog is managed in Sanity, with individual pages for discovery and SEO.
Other assets
In retrospect
Putting search on the homepage and treating the vehicle catalog as the site’s product, not as a supporting page.
I would define the vehicle content model with the operations team even earlier, so cataloging in Sanity could follow the real pace of the yard from the first published vehicle.
The project reinforced that modernizing an old website is less about swapping the look and more about repositioning what the company needs the visitor to be able to do.
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