Force Gaming

Creation of the brand, website, and dedicated e-commerce platform for Force Gaming. Brazilian Pokémon Unite championship-winning organization that competes at national, Latin American, Japanese, and global levels. The project established a more professional digital presence to showcase the team, its achievements, and its connection to the competitive community, featuring a store integrated with a payment gateway for the direct sale of official merchandise.

Building a digital presence for a competitive esports organization

Force Gaming needed its own digital presence to keep pace with its growth as a competitive Pokémon Unite organization. The project established a more professional foundation to showcase the team, its achievements, its players, and its relationship with the community. Beyond the institutional website, the experience includes a dedicated e-commerce store connected to a payment gateway, a blog for organizational content, and a brand assets area to make official brand materials easily accessible.

My role

Brand creation and development of the Force Gaming website, connecting visual strategy, content structure, and implementation. The work involved defining an identity capable of representing the organization's competitive energy, designing a clear experience for different audiences, and building a functional platform to showcase the team, sell official merchandise, publish content, and organize brand materials.

How do we get the community to discover the website?

Problem

Fans had no reason to visit the site unless they had already decided to buy something from the store.

How we solved it

To kick things off and introduce the site to the game's community, we created a page where fans could make their own membership card.

The result went viral — on the same day, more than 200 fans and members of the Pokémon Unite community created their membership card and organically spread the word about the site.